Creativity

What is creativity?

Creativity is the invention or originality of something new (A product, a joke, a thought, a solution, etc.) It could be applied to applying a new idea to something that already exists and making that into something different or appealing to a different audience/market. Or it could be applied to inventing something completely new that wasn't there before.

How can you be more creative?

To be more creative, ‘thinking outside of the box’ is crucial. It is necessary to discuss and think about all areas that can be relevant to achieve the best possible result in anything that is being ‘created’. It is important to try and be original and think of things that are new and exciting. Discussing with others and combining ideas is a great way of being creative and putting these ideas into mind-maps allows for links to be made between the thoughts and for an outcome to be successful. Whilst discussing these, it is good to do it in frequently and in short sections so that the creativity doesn't become a chore and that thoughts continue to be fresh and the best they can be. Therefore, breaks should be taken to allow for new ideas to come through and be brought forward. It is also good to put down all ideas and try new things even if they are don’t seem the best to begin with, as they may develop into something very successful. 

Where does creativity come from?

Creativity comes from the mind and from imagination within the brain and some people are much better at being creative than others as some people have a natural talent for it. However, I believe that anyone can be creative, it just needs the right environment and something that someone is passionate about. In my opinion, passion and a liking for a subject is a necessity for being creative in it.

Creativity surrounds us and allows for development in many things every hour of every day. For example, Apple has released five iPhones in five years and each one is a new and exciting development of the previous. Technology is a perfect example of creativity and innovative thinking along with medicine. There is constant research into different medicines and the most known research is looking into curing cancer. Scientists have already come so far in fighting this illness and continue to work hard for a cure. This also shows clear creativity of always thinking of new things to cure new illnesses that scientists are faced with.  

What role does creativity play in creating a media production?

As the media is such a highly populated and competitive industry now, it is essential that people within the media are always thinking of new things and being creative with developing current things to help them stand out from the rest of the competition. Similar to technology, there are so many products that have already been released that it is crucial people within the media are able to be innovative in thinking and designing so that they can keep audience attention and keep their products exciting to ensure that they are continuing to make money. This is the case in all areas of the media, whether it be film, television, magazines, radio, games, etc.

Creativity in education.

Creativity is a big issue in education and teaching at the moment. Sir Ken Robinson is someone who has a deep interest in education and says that creativity should be treated with the same important status as literacy. He says that creativity depends on being prepared to be wrong so that you can take a chance on something original.

Sir Ken Robinson says that creativity is something that we are born with but is unfortunately something that education leads us to grow out of. He says that they are two processes to creativity, thinking and producing. If an individual doesn't begin producing then they are just thinking which means they are imaginative rather than creative. Creativity is turning ideas and innovation into a reality.

I completely agree with this theory in that to be creative, you have be prepared to be wrong and take a chance on your ideas. The whole concept of creativity is that it is something new that has just been thought of, so there is always the need for taking a chance as no-one knows how it is going to be received. The ability to accept and learn from the possibility of something being wrong allows individuals to be creative. I have learnt a lot about my own creativity from this theory and will take it further in my own work.

I found this talk very inspirational and true to human abilities.