The style of the image is very entropic
generally and in terms of how it relates to the generic conventions of the
genre as most bands within the pop rock genre have a long shot of them so their
style and clothing can be seen clearly. It is also entropic in that is
different to what has been seen in the music industry before, the technique of
putting all three heads into one is new and exciting. This cover uses close up
shots of all band members which links to Andrew Goodwin’s theory that one
demand from the record label is that the artist is promoted using close up
shots. The effect is also visually interesting and will catch the attention of
the target market when displayed next to other album covers in shops. The
facial expressions of the band are quite serious and direct and this will
appeal to the pop rock target audience. These along with the facial hair make
the band members look slightly rough and rugged and therefore cool to the
audience. The angle is slightly low and this is a typical convention of music
products as it looks up at the band from the audience’s perspective and
therefore implies that they are people to look up to and has connotations of
them being slightly heroic and special.
The font is iconic for the band and the
band name is consistently displayed in this way throughout their products. This
adds familiarity that the audience will be able to identify with and recognise
which will allow for the CD cover to stand out even more, particularly if the
target market is looking for a CD from The Script as they will look for the
familiar font and style that they associate with the band. The layout around
the central image is symmetrical and organised which allows for the audience to
easily read the information. The colour of the font is all black which is in
keeping with the photograph but still allows for the text to stand out against
the grey background.
Here we see the generic
conventions of the genre as long shots are shown of the band and the audience
are able to see their clothing and style which are stylish and are familiar as
relevant and cool to the audience. They are all wearing similar clothing and
look like they are united as a band and the posture alongside the style all
adds to create the star image. The colour scheme and band style is in keeping with
the front cover and they are kept consistent throughout which allows for it to
be kept as a collection of images and other features that creates one final
product.
In the image on the left there is
a low angle shot used which again looks from the audience’s point of view up at
the band which connotes that they are role models and people to look up to as
special. The lead singer is the focus of the photograph as he stands slightly
in front and in the middle with direct mode of address to the audience while
the other band members stand looking away slightly and are therefore not looked
at noticed straight away. The image on the right has quite a different feel and
emotion as the extreme long shot is at a slightly high angle as the audience
look down onto the band that look lost in such a vast background and there is a
sense of loneliness and sad emotion. This could be a representation of the
emotion within the songs that are featured in the CD and it is good that this
representation is shown in the image behind the CD itself so that when people
take the CD out to listen to it, they are given a visual of the emotion as well
as musical.
The image goes back to the abstract style that is seen on
the front cover and this is effective as it keeps a consistent theme through
the visible covers. The direct mode of address, strong features and pose and
impact made by the style of the image all help to create the star image for the
band. As the audience turn to look at the songs on the back, they will see a
striking and direct image of the band looking at them which leaves a lasting
impression and is striking and powerful. The colour scheme, font and style are
kept consistent throughout.
The
song list is in small print but still stands out without taking focus away from
the main image by being surrounding by a black box. The band’s website is separated
in a box of its own and then the record label and barcode are in the final box
at the bottom and these are all generic conventions of albums and are necessary
details.
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