Image: The slight low angle looks up to the artist and this connotes that he
is a role model and someone to look up to as a hero and signifies a certain
importance. The close up of the artist would be a demand of the record label to
help promote the artist according Andrew Goodwin’s theory. The lighting effects
that highlight one side of his face adds a dramatic effect and looks like a
spotlight to make him the focus of attention in the performance as he is
clearly performing. The close up of his face also allows the audience to see
his dark eye make up which is typical of the artist and other artists within
the pop rock genre and reinforces the star image.
Use of font and layout: The font is bold for the main title which is attention
grabbing and this necessary when the advert is in a magazine because people are
likely to look through and ignore the adverts but if they are eye catching and
relevant to the genre then they will have the desired effect of advertising the
artist and their album to their target audience. The writing that looks like
it’s been drawn on with chalk adds informality to the advert and this is
something that is relevant to the genre and that the younger target audience
will like and can relate to.
Detail: There is information of the new single and the album information and
statistics with the target audience and fans will be interested and this makes
the advert diverse and more interesting rather than just having one thing
advertised.
The advert is quite redundant and is what the audience would expect from
an advert within that genre and this is good because it’s familiar to the
target audience and fits what is already known as a generic convention of the
genre.
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