This front cover is very unconventional of its genre and is very different to what the target audience would expect from a band within the pop/rock genre. The cover is more on the pop side of the genre and is slightly more light-hearted than what is usually seen within the rock element. The long shot allows us to see that the image is clearly of a fan's bedroom which promotes the star image and the title of the album "Get your heart on" is the focus of the audience's attention as they are shown what the girl is looking at. We are shown a slightly low angle as the girl looks up at the magazine which connotes that the band are inspirational and she looks at them with a sense of longing which makes the audience think of dreams. The cover is fun and exciting but still contains the necessary information on the black label.
The cover appeals to the late teen target audience as they identify with the scene and the casual clothing and relate to the similarity of their own lifestyles. There is definitely a sense of feeling laid back and and casualness as the girl has free flowing hair and casual clothing and this may be a representation of the kind of songs within the CD, that they are easy listening. This relaxed atmosphere could also be adding to the feeling of it being dreamy and that the band are lusted after by young girls.The audience may also feel involved by the scene as the shot is close enough that the audience can feel like they are in the room too. However, the way that the girl has her back to the audience may connote a sense of 'spying' to the audience and that they are spying on what she is reading. The fact that band isn't shown could mean that they trust that the target market will recognise the name and title and that's all that is needed to promote the artist and sell the album. There is a slight voyeuristic treatment of the female body here in the notion of looking which relates to Andrew Goodwin's theory by the way in which the young female is dressed. This would make the album appeal to the male audience whereas the familiarity and light colours within the image would make the album appeal to a female target audience so both genders are targeted here which I think has been done very well.
The inside cover is very busy and appears to the audience as doodles. This will appeal to the audience as it is quite young and has connotations to being bored and doing something to fill your time. For example, it makes me think of revising and making notes or doing doodles in class so could relate to the album being a way of helping you through that. It seems that the inside cover is important in albums in relating to the contents of the CD and has a large influence on the overall emotion and feel of the digipack. It is definitely something that the teenage target audience can identify with and relate to. This is in keeping with the young front cover and the cut out of the band links to them being lusted after by young girls which was introduced by the front cover.
The colours make it exciting to look at and lead on from the colours introduced by the posters on the walls in the image on the front cover so there is a consistent colour scheme throughout which is very important as a convention of a CD album and ties the different images together in one final product.
An image of the band is finally shown to make a lasting impression on the target audience as they turn to the back cover to look at the song list. The song list is in a seperate box which is in keeping with the colour scheme and general style of the album throughout. However, the image of the band makes a sudden change to the style of the album and is completely different to the rest of the album. It could be seen as representing the dream becoming a reality for both the audience and the band themselves.
The image of the band is strong and makes an impact with a direct mode of address to the audience. They also look like a gang and like a united friend group. The style and clothing is conventional of the genre and will appeal to the target audience as familiar and cool. The poses and the way they block the path in the setting is quite intimidating and this relates to the genre of rock so will appeal to the target audience.
The back also contains the conventions of an album, the barcode, record label and other necessary information.
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